APA (7th ed.) Citation

Clow, K. E. (2012). Integrated advertising, promotion, and marketing communications. Pearson Education Ltd.

Chicago Style (17th ed.) Citation

Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. London: Pearson Education Ltd, 2012.

MLA (9th ed.) Citation

Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. Pearson Education Ltd, 2012.

Warning: These citations may not always be 100% accurate.