APA (7th ed.) Citation

Zeithaml, V. A. (2013). Services marketing: Integrating customer focus across the firm. Mc Graw Hill Education.

Chicago Style (17th ed.) Citation

Zeithaml, Valarie A. Services Marketing: Integrating Customer Focus Across the Firm. NY: Mc Graw Hill Education, 2013.

MLA (9th ed.) Citation

Zeithaml, Valarie A. Services Marketing: Integrating Customer Focus Across the Firm. Mc Graw Hill Education, 2013.