Services marketing : integrating customer focus across the firm
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
NY :
Mc Graw Hill Education ,
2013
|
| Subjects: |
| Physical Description: | 642 p. : col. ill. ; 25.5 cm. |
|---|---|
| ISBN: | 007108696X 9780071086967 |