Services marketing : integrating customer focus across the firm

Bibliographic Details
Main Author: Zeithaml, Valarie A
Format: Book
Published: NY : Mc Graw Hill Education , 2013
Subjects:

MARC

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245 1 0 |a Services marketing :   |b integrating customer focus across the firm   |c Valarie A. Zeithaml, Mary Jo Bitner & Dwayne D. Gremler 
260 |a NY :   |b Mc Graw Hill Education ,   |c 2013 
300 |a 642 p. :   |b col. ill. ;   |c 25.5 cm. 
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