APA (7th ed.) Citation

Arens,William F. (1994). Contemporary advertising. Irwin.

Chicago Style (17th ed.) Citation

Arens,William F. Contemporary Advertising. Australia: Irwin, 1994.

MLA (9th ed.) Citation

Arens,William F. Contemporary Advertising. Irwin, 1994.

Warning: These citations may not always be 100% accurate.