Woods,Robin. (1993). What's in it for me?: A marketer's guide to establishing an equal partnership with customers. Amacom.
Chicago Style (17th ed.) CitationWoods,Robin. What's in It for Me?: A Marketer's Guide to Establishing an Equal Partnership with Customers. New York: Amacom, 1993.
MLA (9th ed.) CitationWoods,Robin. What's in It for Me?: A Marketer's Guide to Establishing an Equal Partnership with Customers. Amacom, 1993.
Warning: These citations may not always be 100% accurate.