APA (7th ed.) Citation

Pride,William M. (1987). Marketing: Asic concepts and decisions fifth edition. Houghton Mifflin Company.

Chicago Style (17th ed.) Citation

Pride,William M. Marketing: Asic Concepts and Decisions Fifth Edition. Boston: Houghton Mifflin Company, 1987.

MLA (9th ed.) Citation

Pride,William M. Marketing: Asic Concepts and Decisions Fifth Edition. Houghton Mifflin Company, 1987.

Warning: These citations may not always be 100% accurate.