Brand management : a strategic approach

Bibliographic Details
Main Author: Durrant, Nancy
Format: Book
Published: New York : Larsen and Keller Education , 2022
Series:Textbook series
Subjects:

MARC

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245 0 0 |a Brand management :   |b a strategic approach   |c Nancy Durrant 
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650 0 |a Marketing   |x Management 
650 0 |a Product management 
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