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  1. 1
    People don't buy what you sell : they buy what you stand for

    People don't buy what you sell : they buy what you stand for by Butler, Martin

    Published 2007
  2. 2
    Branding for dummies

    Branding for dummies by Chiaravalle, Bill

    Published 2007
  3. 3
    How brands become icons : the principles of cultural branding

    How brands become icons : the principles of cultural branding by Holt, Douglas B

    Published 2004
  4. 4
    Branded customer service : the new competitive edge

    Branded customer service : the new competitive edge by Barlow, Janelle

    Published 2004

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