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  1. 1
    Latest approaches to understanding customer values & satisfaction

    Latest approaches to understanding customer values & satisfaction by Woodruff, Robert

    Published 2000
  2. 2
    Simply better : winning and keeping customers by delivering what matters most

    Simply better : winning and keeping customers by delivering what matters most by Barwise, Patrick

    Published 2004
  3. 3
    The apple experience : secrets to building insanely great customer loyalty

    The apple experience : secrets to building insanely great customer loyalty by Gallo, Carmine

    Published 2006

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