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  1. 1
    A new brand world : 8 principles for achieving brand leadership in the 21st century

    A new brand world : 8 principles for achieving brand leadership in the 21st century by Bedbury,Scott

    Published 2003
  2. 2
    What customers want : using outcome-driven innovation to create breakthrough products and services

    What customers want : using outcome-driven innovation to create breakthrough products and services by Ulwick, Anthony W., 1957-

    Published 2005
  3. 3
    New product development for dummies

    New product development for dummies by Karol, Robin

    Published 2007

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