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    Branding for dummies by Chiaravalle, Bill

    Published 2007
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    Understanding brands by Cheverton, Peter

    Published 2006
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    A text book of product and brand management by Milind Marathe

    Published 2010
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    Wikibrands : reinventing your company in a customer-driven marketplace by Moffitt, Sean

    Published 2011
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    Compressing the product development cycle from research to marketplace by Slade,Bernard N.

    Published 1993
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    Product management

    Published 2017
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    Empowered : ordinary people, extraordinary products by Cagan, Marty

    Published 2021
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    Leading the Starbucks way by Michelli, Joseph A.

    Published 2014
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    Brand management

    Published 2022
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    Product design and development by Hutchinson, Paulo

    Published 2022
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    Brand management : a strategic approach by Durrant, Nancy

    Published 2022