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  1. 1
    Branding governance : a participatory approach to the brand building process

    Branding governance : a participatory approach to the brand building process by Ind,Nicholas

  2. 2
    What customers want : using outcome-driven innovation to create breakthrough products and services

    What customers want : using outcome-driven innovation to create breakthrough products and services by Ulwick, Anthony W., 1957-

    Published 2005
  3. 3
    Branding for dummies

    Branding for dummies by Chiaravalle, Bill

    Published 2007
  4. 4
    Branding unbound : the future of advertising, sales, and the brand experience in the wireless age

    Branding unbound : the future of advertising, sales, and the brand experience in the wireless age by Mathieson, Rick

    Published 2004
  5. 5
    Understanding brands

    Understanding brands by Cheverton, Peter

    Published 2006
  6. 6
    A text book of product and brand management

    A text book of product and brand management by Milind Marathe

    Published 2010
  7. 7
    Encyclopaedia of customer relationship management : strategy, tools and techniques : volume 1 : consumer retention and satisfaction in business management

    Encyclopaedia of customer relationship management : strategy, tools and techniques : volume 1 : consumer retention and satisfaction in business management

    Published 2013
  8. 8
    Encyclopaedia of customer relationship management : strategy, tools and techniques : volume 2 : strategies in customer relationship management

    Encyclopaedia of customer relationship management : strategy, tools and techniques : volume 2 : strategies in customer relationship management

    Published 2013
  9. 9
    Encyclopaedia of customer relationship management : strategy, tools and techniques : volume 3 : tools of communication in customer relationship management

    Encyclopaedia of customer relationship management : strategy, tools and techniques : volume 3 : tools of communication in customer relationship management

    Published 2013
  10. 10
    Encyclopaedia of customer relationship management : strategy, tools and techniques : volume 4 : business and consumer rights

    Encyclopaedia of customer relationship management : strategy, tools and techniques : volume 4 : business and consumer rights

    Published 2013
  11. 11
    Wikibrands : reinventing your company in a customer-driven marketplace

    Wikibrands : reinventing your company in a customer-driven marketplace by Moffitt, Sean

    Published 2011
  12. 12
    Compressing the product development cycle from research to marketplace

    Compressing the product development cycle from research to marketplace by Slade,Bernard N.

    Published 1993
  13. 13
    Product management

    Product management

    Published 2017
  14. 14
    Empowered : ordinary people, extraordinary products

    Empowered : ordinary people, extraordinary products by Cagan, Marty

    Published 2021
  15. 15
    Leading the Starbucks way

    Leading the Starbucks way by Michelli, Joseph A.

    Published 2014
  16. 16
    Brand management

    Brand management

    Published 2022
  17. 17
    Product design and development

    Product design and development by Hutchinson, Paulo

    Published 2022
  18. 18
    Brand management : a strategic approach

    Brand management : a strategic approach by Durrant, Nancy

    Published 2022

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