Search Results - Flatworm~

Customer data platforms : use people data to transform the future of marketing engagement by Kihn,Martin

Java 6 platform revealed by Zukowski, John

Women's empowerment and Islam : the UN Beijing document platform for action by Kausar, Zeenath

Pro C# 2008 and the.NET 3.5 Platform by Troelsen Andrew

Would you believe...in 1500, platform shoes were outlawed?! : and other fashion follies by Platt, Richard

Strategic reserve by York, Christina F.

Subjects:

Cast from the herd : memories of Matriarchal Malaysia by M. Bakri Musa

Wikibrands : reinventing your company in a customer-driven marketplace by Moffitt, Sean

Table of Contents: “…The birth of wikibrands: from ownership, trust, want, preference, love, and now participation--a 150-year fascination -- The Wikibrand rallying cry: the new "mad men" -- A wikibrand road map: taking the high road and avoiding the potholes of a collaborative brand path -- The six benefits of wikibrands: marketing doesn't fit in tiny boxes anymore -- A wikibrand culture: changing your mind-set about the brand customer -- Focus: if I don't know where you're going, I don't want you getting there fast -- Language and content : business gets humanized and presses the "awesome" button -- Incentives, motivations, and outreach: brand fans do it for themselves, not for you -- Rules, guidelines and rituals: this is how we do things, and that's ok -- Tools and platforms: if you build it, they may come -- Community development: the life stages of a wikibrand community -- Internalizing community and channeling Tom Sawyer: the graying line between employee and enthusiast champions -- Community management: how to build a brand garden, not a ghost town -- Measurement and metrics: the imperfect science of monitoring wikibrand performance -- The personal wikibrand: your brand is what they say about you when you're not in the room --The future: brand participation comes alive in the company -- Reference guide: wikibrands extended.…”

Oracle database administration for Microsoft SQL server DBAs by Malcher, Michelle