Search Results - McGrath, Rita Gunther

Rita Gunther McGrath

Rita Gunther McGrath (born July 28, 1959, in New Haven, Connecticut) is an Academic Director in Executive Education and professor of management at Columbia Business School with a research interest in strategic management. Her research focuses on innovation and entrepreneurship, including the development of discovery-driven planning. Provided by Wikipedia
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    Market busters : 40 strategic moves that drive exceptional business growth

    Market busters : 40 strategic moves that drive exceptional business growth by McGrath, Rita Gunther

    Published 2005

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