A master class in brand planning : The timeless work of Stephen King

Bibliographic Details
Main Author:	King, Stephen , 1931-
Other Authors:	Baskin, Merry, Lannon, Judie
Format:	Book
Published:	Chichester : John Wiley & Sons, Ltd , 2007
Subjects:	Advertising > Management Brand name products Branding (Marketing) > Management Marketing research New products

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