How brands become icons : the principles of cultural branding

Bibliographic Details
Main Author: Holt, Douglas B
Format: Book
Published: Boston : Harvard Business School Press , 2004
Subjects:

Cawangan Batu Pahat

Holdings details from Cawangan Batu Pahat
Call Number: 658 827 HOL
Accession Item Category Format Status Notes
0001062007 Adult Collection Book AVAILABLE