Effective advertising : understanding when, how, and why advertising works
| Main Author: | |
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| Format: | Book |
| Published: |
New Delhi :
Response Books ,
2004
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| Subjects: |
MARC
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| 090 | 0 | 0 | |a 659 |b TEL |
| 100 | 1 | |a Tellis, Gerard J | |
| 245 | 1 | 0 | |a Effective advertising : |b understanding when, how, and why advertising works |c Gerard J. Tellis |
| 260 | |a New Delhi : |b Response Books , |c 2004 | ||
| 650 | 0 | |a Advertising | |
| 650 | 0 | |a Public relations | |
| 999 | |a 0001243802 |b Book |c Adult Collection |e Perbadanan Perpustakaan Awam Johor | ||