Marketing
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
New York :
McGraw-Hill/Irwin
2009
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| Edition: | 9th edition |
| Subjects: |
| Item Description: | Includes glossary, answer, notes, credits, index |
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| Physical Description: | xlvii, 742 p. ; 28 cm. |
| ISBN: | 0073404721 9780073404721 |