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00000cam a2200000 7i4500 |
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20151209.0 |
| 008 |
151209 |
| 020 |
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|a 0073404810
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| 020 |
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|a 9780073404813
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| 090 |
0 |
0 |
|a 658.8
|b PER
|
| 100 |
1 |
|
|a Perreault, William D.
|c Jr.
|
| 245 |
1 |
0 |
|a Essentials of marketing :
|b a marketing strategy planning approach
|c William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy
|
| 250 |
|
|
|a 12th edition
|
| 264 |
|
1 |
|a New York :
|b McGraw-Hill Higher Education
|c 2009
|
| 264 |
|
3 |
|a London :
|b McGraw-Hill
|c 2009
|
| 300 |
|
|
|a xxxviii, 691 p. :
|b ill. ;
|c 28 cm.
|
| 500 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Marketing
|
| 700 |
1 |
|
|a Cannon, Joseph P.
|
| 700 |
1 |
|
|a McCarthy, E. Jerome [
|q (Edmund Jerome)]
|
| 999 |
|
|
|a 0001379950
|b Book
|c Adult Collection
|e Perbadanan Perpustakaan Awam Johor
|