Integrated advertising, promotion, and marketing communications
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London :
Pearson Education Ltd ,
2012
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| Subjects: |
MARC
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|---|---|---|---|
| 001 | 0000060793 | ||
| 005 | 20160308.0 | ||
| 008 | 160308 | ||
| 020 | |a 9780273753285 | ||
| 090 | 0 | 0 | |a 658.802 |b CLO |
| 100 | 1 | |a Clow, Kenneth E | |
| 245 | 1 | 0 | |a Integrated advertising, promotion, and marketing communications |c Kenneth E. Clow & Donald Baack |
| 260 | |a London : |b Pearson Education Ltd , |c 2012 | ||
| 300 | |a 463 p. : |b col. ill. ; |c 27.6 cm. | ||
| 650 | 0 | |a Advertising | |
| 650 | 0 | |a Communication in marketing | |
| 999 | |a 0001393165 |b Book |c Adult Collection |e Perbadanan Perpustakaan Awam Johor | ||