Customer data platforms : use people data to transform the future of marketing engagement

Bibliographic Details
Main Author: Kihn,Martin
Other Authors: Title
Format: Book
Published: Hoboken, New Jersey : John Wiley & Sons, Incorporated , 2021
Subjects:

MARC

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245 1 0 |a Customer data platforms :   |b use people data to transform the future of marketing engagement   |c Martin Kihn 
260 |a Hoboken, New Jersey :   |b John Wiley & Sons, Incorporated ,   |c 2021 
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650 0 |a Marketing   |x data processing 
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