How brands become icons : the principles of cultural branding
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Boston :
Harvard Business School Press ,
2004
|
| Subjects: |
| ISBN: | 1578517745 |
|---|
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Boston :
Harvard Business School Press ,
2004
|
| Subjects: |
| ISBN: | 1578517745 |
|---|